This week and next week.. something exciting is about to happen!
In Rotterdam there is a beautiful, 43 meters high, white building. A true Rotterdammer knows it for sure. We are talking about Het Witte Huis, located at the Oude Haven in the center of Rotterdam. This iconic building has had advertisements on the roof since its construction in 1897, starting with Van Nelle and followed by, cigarette brands Miss Blanche, Flag cigarettes and a lot later; real estate company Westermeijer.
Starting December, for the coming 3 years, Calex takes over the historical advertising baton and will be the new advertiser on the roof!
Keep an eye out for us and read more news as it will come soon!