Electro Cirkel

Electro Cirkel is a wholesaler specialising in high-quality lighting products and electronic equipment, materials and components. We supply these to the shipping and manufacturing industries. In addition, we supply various brands of light sources, including our own Calex brand, and related items to the retail sector.

1970
1970

Since 1970

Location: Slaghekstraat, Rotterdam (near the Feyenoord stadium) Electro Cirkel was founded by Mr Van Soelen and his brother to supply ships and industry with electrical products.
1980
1980

Relocation to a larger office

Location: Piekstraat, Rotterdam The founders relocated to bigger premises with extra office space for the employees and more storage space for stock. At this time, the Electro Cirkel team consisted of 30 employees.
1987
1987

Take over California Export

Electro Cirkel acquires the company California Export (CALEX). This company specialised in navigation lights for ocean-going and inland waterway shipping. With this acquisition, Electro Cirkel became one of the biggest manufacturers of navigation lights.
1994
1994

Lamp factory in Latvia was acquired for Calex

Because Calex had already become Electro Cirkel’s brand for navigation lights in 1987, it was a small step to use this brand to enter the wider market for lighting. A lamp factory was purchased to produce functional lighting for the Calex brand. Up to 25 million lamps were produced here per year.
1994
1994

Relocation to a larger office

In the same year, Electro Cirkel relocated to its present premises on the Lyonstraat in Rotterdam.
1995
1995

The founders distribute the shares in Electro Cirkel among their 5 children

1997
1997

Production of lamps for Calex increases

In cooperation with two Romanian factories, the production of lamps was increased to 200 million per year.
2000
2000

Production for Calex relocates to Asia

Production was moved to the Far East, where Calex lamps are currently produced by selected manufacturers. This enabled Electro Cirkel to efficiently produce a wider range of innovative light sources for Calex.
2012
2012

Founding of MSW for shipping and offshore

In order to provide the shipping industry with the best products, the most competitive prices and customer-oriented service, MSW was established in Houston, America, by three Rotterdam based companies. Electro Cirkel was one of these three.
2012
2012

A change in management

In the same year, brother and sister Rudolf and Angeniek, become shareholders and board members of Electro Cirkel. Under their leadership, the core activities of the family business, with a sharp focus on its own lamp brand Calex, shifted towards the retail market in Europe.
2016
2016

Opening of International Purchase Office in China

In order to achieve advantages in the sourcing, production and quality assurance of Calex products, Electro Cirkel opened an International Purchase Office in Zhejiang, China. The employees there take care of the communication between the Chinese manufacturers and suppliers on behalf of Electro Cirkel.
2016
2016

Electro Cirkel splits into two divisions

In this year, Electro Cirkel also divides the company into two divisions: Electro Cirkel Marine & Industry B.V. and Electro Cirkel Retail B.V. This is in order to better direct the future growth expectations for both divisions, and allow each to follow its own strategy.
2017
2017

Founding of Calex Scandinavia

2018
2018

Branding on Rotterdam based buildings

In 2018 the brandname Calex was placed on two of the most unique and iconic Rotterdam based buildings the Euromast and Witte Huis!

Our offices

Rotterdam

The Netherlands
Lyonstraat 29
3047AJ Rotterdam
The Netherlands

Zheijang

China
No. 70 Wulipai Road
Wukan Town, Deqing County
Zhejiang, China

Lyngby

Denmark
Maglebjervej 10
2800 Kgs. Lyngby
Denmark

Houston

Texas, USA
5978 Armour Drive
Houston, TX 77020
United States of America

Rotterdam

The Netherlands
Lyonstraat 29
3047AJ Rotterdam
The Netherlands
Plan route

Zheijang

China
No. 70 Wulipai Road
Wukan Town, Deqing County
Zhejiang, China
Plan route

Lyngby

Denmark
Maglebjervej 10
2800 Kgs. Lyngby
Denmark
Plan route

Houston

Texas, USA
5978 Armour Drive
Houston, TX 77020
United States of America
Plan route

Board of Directors

P. Rudolf van SoelenManaging Director

010-2981980
Angeniek van der Boor-van SoelenDirector

010-2981980
Gerard PijnackerCommercial Director Marine & Industry

010-3165204
Will SmitsCommercial Director Retail

010-2981980
Peggy van der Vliet BethlehemExecutive Secretary

010-2981993
Annet van de GraafExecutive Secretary

010-2981993

Administration & Human Resources

Natalie Martinez-VenteFinancial Administration

010-2981980

Operations

Denise BijlAssistant Director Operations

010-2981980
Liat YosefPurchaser Marine & Industry

010-2981980
Marjolein Luijten van der TasCoördinator Logistics Inbound

010-2981995
Wout RoelfsemaQuality & Control Manager

010-2981980
Marijn MarchandBusiness Analyst Operations

010-2981980
Iordanis TerzidisGlobal Sourcing & Purchasing Manager

010-2981998
Monique PrinsGlobal Sourcing & Purchasing Assistant

010-2981980
Martin van TholenEngineer Quality & Control

010-2981980

Sales

Albert MeeuwissenSales Manager Accounts

06-52568844
Ewout van LeeuwenService Merchandiser

06-51899272
Céline VerhaegheInternational Sales & Business Manager

010-2981980
Ronald KramerAccount Manager Export

010-3165202

Marketing

Logistics

John van BuulManager Logistics Retail

Badr DassoufiLogistics Retail

Vincent de VriesLogistics inbound

Johan van KuijkLogistics Marine

Rob van der SteenLogistics Inbound

Djesse SpanjaardLogistics Retail

Kees StolkerLogistics Marine

Tina StolkerLogistics Retail

Elton GeermanLogistics Planning

Hamza MohabbatLogistics Marine

Pamela van der Voort – SchutDriver

Patrick KolenDriver

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