Electro Cirkel

Electro Cirkel is a wholesaler specialising in high-quality lighting products and electronic equipment, materials and components. We supply these to the shipping and manufacturing industries. In addition, we supply various brands of light sources, including our own Calex brand, and related items to the retail sector.

1970
1970

Since 1970

Location: Slaghekstraat, Rotterdam (near the Feyenoord stadium) Electro Cirkel was founded by Mr Van Soelen and his brother to supply ships and industry with electrical products.
1980
1980

Relocation to a larger office

Location: Piekstraat, Rotterdam The founders relocated to bigger premises with extra office space for the employees and more storage space for stock. At this time, the Electro Cirkel team consisted of 30 employees.
1987
1987

Take over California Export

Electro Cirkel acquires the company California Export (CALEX). This company specialised in navigation lights for ocean-going and inland waterway shipping. With this acquisition, Electro Cirkel became one of the biggest manufacturers of navigation lights.
1994
1994

Lamp factory in Latvia was acquired for Calex

Because Calex had already become Electro Cirkel’s brand for navigation lights in 1987, it was a small step to use this brand to enter the wider market for lighting. A lamp factory was purchased to produce functional lighting for the Calex brand. Up to 25 million lamps were produced here per year.
1994
1994

Relocation to a larger office

In the same year, Electro Cirkel relocated to its present premises on the Lyonstraat in Rotterdam.
1995
1995

The founders distribute the shares in Electro Cirkel among their 5 children

1997
1997

Production of lamps for Calex increases

In cooperation with two Romanian factories, the production of lamps was increased to 200 million per year.
2000
2000

Production for Calex relocates to Asia

Production was moved to the Far East, where Calex lamps are currently produced by selected manufacturers. This enabled Electro Cirkel to efficiently produce a wider range of innovative light sources for Calex.
2012
2012

Founding of MSW for shipping and offshore

In order to provide the shipping industry with the best products, the most competitive prices and customer-oriented service, MSW was established in Houston, America, by three Rotterdam based companies. Electro Cirkel was one of these three.
2012
2012

A change in management

In the same year, brother and sister Rudolf and Angeniek, become shareholders and board members of Electro Cirkel. Under their leadership, the core activities of the family business, with a sharp focus on its own lamp brand Calex, shifted towards the retail market in Europe.
2016
2016

Opening of International Purchase Office in China

In order to achieve advantages in the sourcing, production and quality assurance of Calex products, Electro Cirkel opened an International Purchase Office in Zhejiang, China. The employees there take care of the communication between the Chinese manufacturers and suppliers on behalf of Electro Cirkel.
2016
2016

Electro Cirkel splits into two divisions

In this year, Electro Cirkel also divides the company into two divisions: Electro Cirkel Marine & Industry B.V. and Electro Cirkel Retail B.V. This is in order to better direct the future growth expectations for both divisions, and allow each to follow its own strategy.
2018
2018

Branding on Rotterdam based buildings

In 2018 the brandname Calex was placed on two of the most unique and iconic Rotterdam based buildings the Euromast and Witte Huis!
2020
2020

The 50th anniversary of Electro Cirkel

2020
2020

Opening Calex Experience Center

On October 2nd, the first Calex Experience Center officially opened its doors on the Coolsingel in Rotterdam. A temporary concept where everyone can be inspired by our complete collection. From functional lamps to various collections of decorative lighting and of course a complete Smart Home range. Everything under one roof.

Our offices

Rotterdam

The Netherlands
Lyonstraat 29
3047AJ Rotterdam
The Netherlands

Zheijang

China
No. 70 Wulipai Road
Wukan Town, Deqing County
Zhejiang, China

Houston

Texas, USA
5978 Armour Drive
Houston, TX 77020
United States of America

Rotterdam

The Netherlands
Lyonstraat 29
3047AJ Rotterdam
The Netherlands
Plan route

Zheijang

China
No. 70 Wulipai Road
Wukan Town, Deqing County
Zhejiang, China
Plan route

Houston

Texas, USA
5978 Armour Drive
Houston, TX 77020
United States of America
Plan route

Board of Directors

P. Rudolf van Soelen Managing Director

010-2981980
Angeniek van der Boor-van Soelen Director

010-2981980
Gerard Pijnacker Managing Director Marine & Industry

010-3165204
Raldy Bolte Financial Director

010-2981980
Peggy van der Vliet Bethlehem Executive Secretary

010-3165213
Annet van de Graaf Executive Secretary

010-3165251

Administration & Human Resources

Yen Nguyen Assistent Controller

010-3165245
Natalie Martinez-Vente Financial Administration

010-3165241
Leslie Toorop Human Resources

010-3165340

Operations

Marjolein Luijten van der Tas Coördinator Logistics Inbound

010-3165303
Henny Vijfwinkel Purchase assistant

010-3165304
Marijn Marchand Business Analyst Operations

010-3165343
Iordanis Terzidis Global Sourcing & Purchasing Manager

010-3165301
Wout Roelfsema Quality & Control Manager

010-3165209
Martin van Tholen Engineer Quality & Control

010-3165306

Sales

Albert Meeuwissen Sales Manager Accounts

06-52568844
Stefan Hoogesteger Account Manager

06-20740995
Jappie Meetsma Account Manager

06-54751786
David Baetens Service Merchandiser

0032-479481620
Ewout van Leeuwen Service Merchandiser

06-51899272
Michiel Teunis Business Development Manager

06-51270599
Céline Verhaeghe International Sales & Business Manager

06-11328827
Elkan de Kraaij Export Manager

010-3165206
Ronald Kramer Account Manager Export

010-3165202
Peter Jansen Senior Account manager

010-3165203

Marketing

Marc van Hoof Marketing Manager

010-3165218
Lynne van Zanten PR & Communication

010-3165345
Bobby van der Boor Online Marketeer

010-3165344
Valentijn Joustra Graphic Designer

010-3165305
Vince Coulibaly Melchert Customer Service

010-3165308

Logistics

John van Buul Manager Logistics Retail

Badr Dassoufi Logistics Retail

Vincent de Vries Logistics inbound

Johan van Kuijk Logistics Marine

Rob van der Steen Logistics Inbound

Djesse Spanjaard Logistics Retail

Kees Stolker Logistics Marine

Tina Stolker Logistics Retail

Elton Geerman Logistics Planning

Hamza Mohabbat Logistics Marine

Pamela van der Voort – Schut Driver

Patrick Kolen Driver

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