October, for many people a “normal” month, for Calex it’s thé Living and lifestyle month of the year. At the start of this month, vtwonen transformed the RAI in Amsterdam into a real living walhalla. From Tuesday to Sunday 8, the RAI was the place to be for inspiration and advice for your home and Calex was there!
For six days, more than 250 housing experts presented their brand, new products, trends and absolute must-haves for the home. Calex stood out with an attractive stand for many visitors. In the Calex house of 5 × 10 meters it seemed like you were walking around in their new atmospheric photos. The eyecatchy Giants and the new Curly models were popular with a huge crowd.
Calex works hard to achieve higher brand awareness among consumers. In the run-up to this fair, various commercials were broadcasted on TV, billboards and abri’s where hung and displayed and online influencers did their task to promote the brand online. Everything to make the brand name Calex unforgettable!