Last sunday the first chain store for Calex was opened in Shanghai China. The store is located in a historically famous street that connects two central business districts in Shanghai. The neighborhood is full of creative pop-up stores and is the place to be for Chinese influencers and artists.
With this development the brand brings our ambiance lighting to a new continent, so that even more people can enjoy what Calex has to offer to the market. In China there appeared to be a high demand for high-quality atmospheric lighting made by European standards. The General Director, of Electro Cirkel China, Helen Zang, was at the opening and gave several interviews to the Chinese media to further promote the opening and the Calex collection.